I’m a car buff. I was lucky enough to work on Jeep for a few years at BBDO Detroit. Jeep was and still is one of the best car brands ever. We had the pleasure of shooting a few spots with Michael Bay. He gave us some of the footage from Armageddon and even flipped an 18-wheeler for us. Good times.

Bourbon. Plus honey. Enough said. Credits: Amy Stanec, Art Director; Greg Pollack, CD; Agency: Proof.

Can air and fridge filters be sexy? We asked, why not?

After 8 years in the DTC market, it was time for a re-brand. I worked with our agency, WMH in Raleigh, to come up with a new logo and fun branding elements. From there, we designed all new packaging and shot custom photography. Then we built a fun website to better capture our youthful brand. After all, if you can’t have fun with air and fridge filters, you’re just doing it wrong. Credits: WMH; Filter Easy Design Director, Chloe Holzapfel.

For the launch of Sony’s first digital SLR, the goal was to highlight the dust-proof nature of the Sony’s built-in dust protection system. The launch was an incredible success and first year sales exceeded initial projections. Credits: Robert Frolich, Art Director; Agency: Bagby.

When Samsung launched their flagship phone, the Galaxy S III, they asked us to create a Times Square event that had never been done before—based on the sharing capabilities of the phone. So we asked ourselves, what do people always do in Times Square? They take pictures.

And then, we took it to extremes.

Four days in Times Square later and with over 1,200 folks sharing their best moves to the giant Samsung screen—it was part of Samsung’s biggest mobile phone launch ever.

Second Nature is a fast-growing B2B proptech company for property managers.

As a hands-on leader, I translate business goals through creativity, advocate for our consumers; develop the creative and strategic vision while leading the in-house agency and production studio which is responsible for all communications and enforcing brand guidelines across the organization.

Our goal is to foster happy residents, empower property managers and reduce costs for owners, making it a triple win for all.

After 80 years, how do you say anything new about Equal? We took Equal back to basics and gave it a hipper more modern look for a new generation across social, digital and mobile. After all, life’s sweeter with Equal.

TransUnion asked for a total rebrand. Working with the design agency, Avenue, I led the team that re-designed and overhauled their old school website. Working with UX, developers and content strategists, we created a thoroughly modern site with a clean and streamlined interface built for today.

Just a few highlights of the many commercials I’ve shot over my career.

This campaign for Coleman was nominated for the Kelly awards. Credit—Art Director, Paul Szary; Agency, BBDO.

State Farm is a major sponsor of the NFL. Why? Because football is awesome. Credits: Alex Zamiar, Art Director; Jonathan Richman, Copywriter; John Siebert, GCD; Liat Ebersohl, Producer; Agency: DDB.

DePaul University needed a new branding campaign.

I was happy to help.

Mayor Rahm Emanuel asked Digitas to translate Chicago's first ever Tech Plan for web and print. Credits: Camilo Medina, Designer; Matthew Jacobson, Head of Design; Kristen Miller, Head of UX; Agency: Digitas.

Samsung has one of the fastest growing pages in Facebook’s history, skyrocketing from 11,000 likes to over 11 million in a year. Working with our tech and social teams, I led the creative team that helped build the interactive guide to their Galaxy phones. It was a site within Facebook that included real-time RSS feeds of news and videos about Galaxy phones and a 3D viewer for every model plus their features. Some of the things we did have never been done before on Facebook. 

Mizkan asked us to launch their new premium pasta sauce. All they had was the name, Farm to Fork, and recipe made with wholesome ingredients from sustainable family farms.

The rest was up to us, including branding, tone of voice, the website, digital work as well as shooting a tomato harvest in 110 degree weather in mid-July. I think the results were pretty tasty.

Digital Pulp is a premier NY-based agency that focuses on Higher Ed. They asked me to help Princeton create a new branding and annual giving campaign for 2020. Working with Princeton and Digital Pulp was a wonderful, collaborative process that continues to this day.